Hook – Does it grab attention and stop the scroll right away?
Relevance – Does it clearly speak to the right audience?
Problem & Pain Point – Does it identify a real frustration or need?
Solution & Value – Does it present a clear solution or benefit that feels believable?
Proof / Credibility – Is there a reason to trust them? (authentic tone, confidence, results, or social proof)
Call-to-Action (CTA) – Is there a clear and compelling next step?
Creativity & Execution – Is it fun, engaging, and original while still persuasive?